Advertising and Promotion: An Integrated Marketing Communications Perspective

By:

Belch, George E, 2023

Material type: Text

TextPublication details: New York Mcgraw Hill 2023Edition: Thirteenth EditionDescription: 864 pages 10.91 x 1.26 x 8.5 inchesISBN:

9781266090608

Subject(s):

DDC classification:

659.1 BEL 2024

Contents:

ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	659.1 BEL 2024 (Browse shelf(Opens below))	1	Available		SIU01345

Browsing Symbiosis International University, Dubai shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 ALT 2023 Advertising creative : strategy, copy, and design /	659.1 ALT 2023 Advertising creative : strategy, copy, and design /	659.1 ALT 2023 Advertising creative : strategy, copy, and design /	659.1 BEL 2024 Advertising and Promotion: An Integrated Marketing Communications Perspective	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	Next

There are no comments on this title.

to post a comment.