Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch, George E. 2023
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thirteenth Edition - New York Mcgraw Hill 2023 - 864 pages 10.91 x 1.26 x 8.5 inches
ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
9781266090608
Marketing
Advertising And Promotion
Marketing Communications
659.1 BEL 2024
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thirteenth Edition - New York Mcgraw Hill 2023 - 864 pages 10.91 x 1.26 x 8.5 inches
ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
9781266090608
Marketing
Advertising And Promotion
Marketing Communications
659.1 BEL 2024