Advertising and Promotion: (Record no. 758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01064nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250919162815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781266090608 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Dates associated with a name | 2023 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Thirteenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mcgraw Hill |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 864 pages |
| Dimensions | 10.91 x 1.26 x 8.5 inches |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising And Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University, Dubai | Symbiosis International University, Dubai | 19/09/2025 | 659.1 BEL 2024 | SIU01345 | 19/09/2025 | 1 | 19/09/2025 | Book |