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Advertising and Promotion: An Integrated Marketing Communications Perspective
Material type:
TextPublication details: New York Mcgraw Hill 2023Edition: Thirteenth EditionDescription: 864 pages 10.91 x 1.26 x 8.5 inchesISBN: - 9781266090608
- 659.1 BEL 2024
Contents:
ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
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Symbiosis International University, Dubai | 659.1 BEL 2024 (Browse shelf(Opens below)) | 1 | Available | SIU01345 |
ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.
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