The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

By:

Neumeier, Marty

Contributor(s):

American Institute of Graphic Arts

Material type: Text

TextPublication details: Berkekley, CA : New Riders, c2006.Edition: Rev. edDescription: 194 p. : ill. ; 21 cmISBN:

0321348109

Subject(s):

DDC classification:

658.827 NEU 2006 22

LOC classification:

HD69.B7 N4 2006

Online resources:

Table of contents

Contents:

• the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.827 NEU 2006 (Browse shelf(Opens below))	1	Available		SIU00401
Book	Symbiosis International University, Dubai	658.827 NEU 2006 (Browse shelf(Opens below))	2	Available		SIU00402

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The title proper, other title information, and statement of reponsibility spread into four pages.

"AIGA"--Cover.

Includes index.

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

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