The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders, c2006. - 194 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
0321348109
2006272689
Brand name products.
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / N4 2006
658.827 NEU 2006
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. - Rev. ed. - Berkekley, CA : New Riders, c2006. - 194 p. : ill. ; 21 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
0321348109
2006272689
Brand name products.
Brand name products--Planning.
Branding (Marketing)
HD69.B7 / N4 2006
658.827 NEU 2006