The brand gap : (Record no. 64)

MARC details
000 -LEADER
fixed length control field 01760cam a22003614a 4500
001 - CONTROL NUMBER
control field 14285294
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240822142208.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060303s2006 caua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006272689
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321348109
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number N4 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 NEU 2006
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Neumeier, Marty.
245 14 - TITLE STATEMENT
Title The brand gap :
Remainder of title how to bridge the distance between business strategy and design : a whiteboard overview /
Statement of responsibility, etc. by Marty Neumeier.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Berkekley, CA :
Name of publisher, distributor, etc. New Riders,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent 194 p. :
Other physical details ill. ;
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note The title proper, other title information, and statement of reponsibility spread into four pages.
500 ## - GENERAL NOTE
General note "AIGA"--Cover.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note • the new definition of brand<br/>• the five essential disciplines of brand-building<br/>• how branding is changing the dynamics of competition<br/>• the three most powerful questions to ask about any brand<br/>• why collaboration is the key to brand-building<br/>• how design determines a customer’s experience<br/>• how to test brand concepts quickly and cheaply<br/>• the importance of managing brands from the inside<br/>• 220-word brand glossary
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element American Institute of Graphic Arts.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0606/2006272689.html">http://www.loc.gov/catdir/toc/fy0606/2006272689.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University, Dubai Symbiosis International University, Dubai 30/04/2024 1 658.827 NEU 2006 SIU00401 24/01/2025 09/01/2025 1 30/04/2024 Book
    Dewey Decimal Classification     Symbiosis International University, Dubai Symbiosis International University, Dubai 22/08/2024   658.827 NEU 2006 SIU00402 22/08/2024   2 22/08/2024 Book
All Rights Reserved to Symbiosis International University, Dubai

Powered by Koha