Marketing Management
Material type:
TextPublication details: Oxford University PressISBN: - 9789834703691
- 23 658.8 KAM 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Symbiosis International University, Dubai | 658.8 KAM 2012 (Browse shelf(Opens below)) | 1 | Available | SIU00724 |
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| 658.8 DIA 2023 Marketing strategy & management / | 658.8 GUP 2024 Digital Marketing | 658.8 HAN 2022 The Sage handbook of social media marketing / | 658.8 KAM 2012 Marketing Management | 658.8 KOT 2022 Marketing management / | 658.8 KOT 2022 Marketing management / | 658.8 KOT 2022 Marketing management / |
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.
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