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Marketing Management

By: Contributor(s): Material type: TextTextPublication details: Oxford University PressISBN:
  • 9789834703691
Subject(s): DDC classification:
  • 23 658.8 KAM 2012
Contents:
The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.8 KAM 2012 (Browse shelf(Opens below)) 1 Available SIU00724

The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included.

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