Marketing Management (Record no. 524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01073nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250218161144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250218b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789834703691 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 KAM 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kamarulzaman, Yusniza. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Oxford University Press |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The Oxford Revision Series: Marketing Management summarizes the key concepts and practices of marketing which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics in marketing, and is divided into four parts, understanding marketing management, analyzing marketing opportunities, developing and managing the marketing mix and managing current issues in marketing. Chapters covering services management, global marketing, e-marketing, social and ethical strategies have also been included. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abu, Nor Khalidah. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University, Dubai | Symbiosis International University, Dubai | 18/02/2025 | 658.8 KAM 2012 | SIU00724 | 18/02/2025 | 1 | 18/02/2025 | Book |