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Sustainable marketing / Diane Martin, John Schouten.

By: Contributor(s): Material type: TextTextSeries: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Copyright date: ©2014Edition: First edition; Pearson new international editionDescription: ii, 247 pages : illustrations (black and white) ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292040899 (paperback)
  • 1292040890 (paperback)
Subject(s): DDC classification:
  • 658.8 MAR 2014
Contents:
Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies
List(s) this item appears in: New Arrivals
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Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.8 MAR 2014 (Browse shelf(Opens below)) Available SIU00384

Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies

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