Sustainable marketing /
Martin, Diane (Associate Professor of marketing),
Sustainable marketing / Diane Martin, John Schouten. - First edition. Pearson new international edition. - ii, 247 pages : illustrations (black and white) ; 28 cm. - Pearson custom library. .
Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies
9781292040899 (paperback) 1292040890 (paperback)
Green marketing.
Sustainable Marketing
658.8 MAR 2014
Sustainable marketing / Diane Martin, John Schouten. - First edition. Pearson new international edition. - ii, 247 pages : illustrations (black and white) ; 28 cm. - Pearson custom library. .
Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies
9781292040899 (paperback) 1292040890 (paperback)
Green marketing.
Sustainable Marketing
658.8 MAR 2014