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1.
Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor and Francis Group, 2021
Availability: Items available for loan: Symbiosis International University, Dubai (1)Call number: 658.827 LAL 2021.

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2.
Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]Copyright date: ©2017
Other title:
  • Building a story brand
Availability: Items available for loan: Symbiosis International University, Dubai (2)Call number: 658.802 MIL 2017, ...

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3.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkekley, CA : New Riders, c2006
Online access:
Availability: Items available for loan: Symbiosis International University, Dubai (2)Call number: 658.827 NEU 2006, ...

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4.
Strategic brand management [electronic resource] : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. by
Edition: Fifth edition, Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson Education Limited, [2020]
Availability: Items available for loan: Symbiosis International University, Dubai (2)Call number: 658.827 KEL 2020, ...

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