Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.

By:

Lalaounis, Sotiris T, 1980- [author.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor and Francis Group, 2021Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780429322556

Subject(s):

Additional physical formats: Print version:: Strategic brand management and developmentDDC classification:

658.827 LAL 2021 23

LOC classification:

HF5415.1255

Summary: "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.827 LAL 2021 (Browse shelf(Opens below))	Available		SIU00368

Includes bibliographical references and index.

"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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