Sales and distribution management / Tapan K. Panda, Sunil Sahadev.

By:

Panda, Tapan K. (Tapan Kumar) [author.]

Contributor(s):

Sahadev, Sunil [author.]

Material type: Text

TextPublisher: New Delhi, India : Oxford University Press, 2019Edition: Third editionDescription: xiii, 488 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780199499045
0199499047

Subject(s):

DDC classification:

658.81 PAN 2019

LOC classification:

HF5438.4 .P354 2019

Contents:

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise. The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution. Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.81 PAN 2019 (Browse shelf(Opens below))	Available		SIU00336

Includes bibliographical references and index.

Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.

The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.

Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too.

There are no comments on this title.

to post a comment.