MARC details
000 -LEADER |
fixed length control field |
02128cam a2200373 i 4500 |
001 - CONTROL NUMBER |
control field |
21470959 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240822112801.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200316s2019 ii b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019302696 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780199499045 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0199499047 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5438.4 |
Item number |
.P354 2019 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.81 PAN 2019 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Panda, Tapan K. |
Fuller form of name |
(Tapan Kumar), |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Sales and distribution management / |
Statement of responsibility, etc. |
Tapan K. Panda, Sunil Sahadev. |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New Delhi, India : |
Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 488 pages ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Sales & Distribution Management, intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyze techniques, and strategies used by marketers to deal with the increasing competition. With the rapid changes in technology, sales and distribution management has become very critical for the success of any business enterprise.<br/><br/>The book is divided into 22 chapters and 2 modules. Module 1 focuses on Sales Management discussing the selling process, sales force automation, recruitment & selection of sales force, their training & compensation and more. Module 2 on Distribution Management covers ways of designing customer oriented marketing and logistics channels, channel information system, application of e-commerce and managing the international channels of distribution.<br/><br/>Besides students, the book with its application-oriented approach and new real life cases would also be useful to marketing professionals too. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing channels. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Physical distribution of goods. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sahadev, Sunil., |
Relator term |
author. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |
Suppress in OPAC |
No |