Corporate Entrepreneurship and Innovation

By:

Burns, Paul

Material type: Text

TextLanguage: English Publication details: United Kingdom Bloomsbury 2020Edition: 4th editionISBN:

9781352008791

Subject(s):

DDC classification:

658.4 BUR 2020

Contents:

This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.4 BUR 2020 (Browse shelf(Opens below))	Available		SIU00086

Paperback / softback

This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

New to this Edition:
- Fully revised and updated content throughout with new four-part structure
- Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe
- A greater focus on innovation, including a new chapter on this topic at the start of the book
- New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk'
- New on-page glossary with key terms highlighted in the text and defined in the margins
- New Activities and Group Discussion topics at the end of each chapter

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