Corporate Entrepreneurship and Innovation
Burns, Paul.
Corporate Entrepreneurship and Innovation - 4th edition - United Kingdom Bloomsbury 2020
Paperback / softback
This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.
New to this Edition:
- Fully revised and updated content throughout with new four-part structure
- Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe
- A greater focus on innovation, including a new chapter on this topic at the start of the book
- New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk'
- New on-page glossary with key terms highlighted in the text and defined in the margins
- New Activities and Group Discussion topics at the end of each chapter
9781352008791
Entrepreneurship
Corporate Innovation
Corporate Entrepreneurship
658.4 BUR 2020
Corporate Entrepreneurship and Innovation - 4th edition - United Kingdom Bloomsbury 2020
Paperback / softback
This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.
New to this Edition:
- Fully revised and updated content throughout with new four-part structure
- Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe
- A greater focus on innovation, including a new chapter on this topic at the start of the book
- New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk'
- New on-page glossary with key terms highlighted in the text and defined in the margins
- New Activities and Group Discussion topics at the end of each chapter
9781352008791
Entrepreneurship
Corporate Innovation
Corporate Entrepreneurship
658.4 BUR 2020