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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

By: Material type: TextTextPublisher: Lanham : Rowman & Littlefield, [2018]Edition: Third editionDescription: viii, 359 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781538101049 (cloth : alk. paper)
  • 9781538101056 (pbk. : alk. paper)
Subject(s): Additional physical formats: Online version:: Integrated marketing communicationDDC classification:
  • 658.802 BLA 2018 23
LOC classification:
  • HF5415.123 .B557 2018
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.802 BLA 2018 (Browse shelf(Opens below)) Available SIU00219

Includes bibliographical references and index.

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