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Integrated marketing communication : creative strategy from idea to implementation /

Blakeman, Robyn, 1958-

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - Third edition. - viii, 359 pages ; 26 cm

Includes bibliographical references and index.

ISBN: 9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper)

LCCN: 2017042452

Subjects--Topical Terms:
Communication in marketing.
Integrated marketing.

LC Class. No.: HF5415.123 / .B557 2018

Dewey Class. No.: 658.802 BLA 2018

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