TV commercials : how to make them, or, how big is the boat? / Ivan Cury.

By:

Cury, Ivan

Material type: Text

TextPublication details: Amsterdam ; Boston : Elsevier, c2005.Description: xiv, 235 p. : ill. ; 23 cmISBN:

0240805925 (pbk.)
9780240805924

Other title:

Television commercials

Subject(s):

DDC classification:

659.1 IVA 2005

LOC classification:

HF6146.T42 C87 2005

Online resources:

Summary: Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	659.1 IVA 2005 (Browse shelf(Opens below))	Available		SIU00449

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Previous	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	659.1 FEL 2020 Advertising : concept and copy /	659.1 HES 2008 The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage /	659.1 IVA 2005 TV commercials : how to make them, or, how big is the boat? /	659.1 RIE 2000 Positioning: The Battle for Your Mind	659.1019 WIL 1994 Decoding advertisements : ideology and meaning in advertising /	659.10973 LEA 1994 Fables of abundance : a cultural history of advertising in America /	Next

Includes bibliography references (p. 225-226) and index.

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

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