TV commercials : how to make them, or, how big is the boat? /
Cury, Ivan.
TV commercials : how to make them, or, how big is the boat? / Television commercials Ivan Cury. - Amsterdam ; Boston : Elsevier, c2005. - xiv, 235 p. : ill. ; 23 cm.
Includes bibliography references (p. 225-226) and index.
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
0240805925 (pbk.) 9780240805924
2005272479
Television advertising.
Television--Production and direction.
Television commercial films.
HF6146.T42 / C87 2005
659.1 IVA 2005
TV commercials : how to make them, or, how big is the boat? / Television commercials Ivan Cury. - Amsterdam ; Boston : Elsevier, c2005. - xiv, 235 p. : ill. ; 23 cm.
Includes bibliography references (p. 225-226) and index.
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
0240805925 (pbk.) 9780240805924
2005272479
Television advertising.
Television--Production and direction.
Television commercial films.
HF6146.T42 / C87 2005
659.1 IVA 2005