Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik.

By:

Kaushik, Avinash

Material type: Text

TextPublication details: Indianapolis, IN : Wiley, c2010.Description: xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780470529393 (pbk.)
0470529393 (pbk.)

Subject(s):

DDC classification:

025.04 KAU 2009 22

LOC classification:

ZA4235 .K382 2010

Summary: Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	025.04 KAU 2009 (Browse shelf(Opens below))	Available		SIU00455

Includes index.

Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.

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