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Kaushik, Avinash.

Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes index.

Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!


System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.

ISBN: 9780470529393 (pbk.) 0470529393 (pbk.)

LCCN: 2010280426

Nat. Bib. No.: GBA974250 bnb

Nat. Bib. Agency Control No.: 015336845 Uk

Subjects--Topical Terms:
Web usage mining.
Internet users--Statistics--Data processing.
Internet marketing.
Web site development.

LC Class. No.: ZA4235 / .K382 2010

Dewey Class. No.: 025.04 KAU 2009