Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.

By:

Rowles, Daniel [author.]

Material type: Text

TextPublisher: New York, NY : Kogan Page Inc, [2022]Edition: Third EditionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781398603196

Subject(s):

Additional physical formats: Print version:: Digital brandingDDC classification:

658.827 ROW 2022

LOC classification:

HF5415.1265

Summary: "Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.827 ROW 2022 (Browse shelf(Opens below))	1	Available		SIU00118
Book	Symbiosis International University, Dubai	658.827 ROW 2022 (Browse shelf(Opens below))	2	Available		SIU00119

Revised editions of the author's Digital branding, 2018.

Includes bibliographical references and index.

"Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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