Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Rowles, Daniel,
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. - Third Edition. - 1 online resource
Revised editions of the author's Digital branding, 2018.
Includes bibliographical references and index.
"Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"--
9781398603196
2021050991
Internet marketing.
Branding (Marketing)
HF5415.1265
658.827 ROW 2022
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. - Third Edition. - 1 online resource
Revised editions of the author's Digital branding, 2018.
Includes bibliographical references and index.
"Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on social media regulations and new social media platforms such as TikTok"--
9781398603196
2021050991
Internet marketing.
Branding (Marketing)
HF5415.1265
658.827 ROW 2022