Digital business and electronic commerce : strategy, business models and technology / Bernd W. Wirtz

Includes bibliographical references

Foundations of digital business -- Mobile business -- Social media business -- Digital government -- Digital business technology and regulation -- Internet of Things -- Artificial intelligence, big data, and cloud computing -- Digital platforms, sharing economy, and crowd strategies -- Digital ecosystem, disintermediation, and disruption -- Digital B2C business models -- Digital B2B business models -- Digital business strategy -- Digital transformation and digital organization -- Digital marketing and electronic commerce -- Digital procurement -- Digital business implementation -- Coogle/Alphabet case study -- Selected digital case studies -- The digital future: a brief outlook

Available to OhioLINK libraries

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book