MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04688cam a2200553Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1244535388 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250908185619.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210402s2021 sz a ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030634841 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3030634825 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9783030634841 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
3030634817 |
| International Standard Book Number |
9783030634841 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.1007/978-3-030-63482-7 |
| Source of number or code |
doi |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1244535388 |
| Canceled/invalid control number |
(OCoLC)1244621614 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDX |
| Modifying agency |
GW5XE |
| -- |
EBLCP |
| -- |
OCLCO |
| -- |
OCLCF |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
ger |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJE |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS090000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJE |
| Source |
thema |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 WIR 2021 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Bernd W., |
| Dates associated with a name |
1964- |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/n96050046 |
| Relator term |
author |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Electronic business. |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital business and electronic commerce : |
| Remainder of title |
strategy, business models and technology / |
| Statement of responsibility, etc. |
Bernd W. Wirtz |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cham, Switzerland : |
| Name of producer, publisher, distributor, manufacturer |
Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xviii, 758 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer texts in business and economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foundations of digital business -- Mobile business -- Social media business -- Digital government -- Digital business technology and regulation -- Internet of Things -- Artificial intelligence, big data, and cloud computing -- Digital platforms, sharing economy, and crowd strategies -- Digital ecosystem, disintermediation, and disruption -- Digital B2C business models -- Digital B2B business models -- Digital business strategy -- Digital transformation and digital organization -- Digital marketing and electronic commerce -- Digital procurement -- Digital business implementation -- Coogle/Alphabet case study -- Selected digital case studies -- The digital future: a brief outlook |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh96008434 |
| General subdivision |
Economic aspects. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh99005484 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh92002816 |
| General subdivision |
Economic aspects. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh99005484 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Economic aspects. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh2008123436 |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no95058981 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| International Standard Book Number |
9783030634810 |
| Record control number |
(OCoLC)1200580998 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Springer texts in business and economics. |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no2011127990 |
| International Standard Serial Number |
2192-4333 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
OhioLINK |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://rave.ohiolink.edu/ebooks/ebc2/9783030634827">https://rave.ohiolink.edu/ebooks/ebc2/9783030634827</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
SpringerLink |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="http://link.springer.com/10.1007/978-3-030-63482-7">http://link.springer.com/10.1007/978-3-030-63482-7</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
SpringerLink |
| Public note |
Connect to resource (off-campus) |
| Uniform Resource Identifier |
<a href="https://go.ohiolink.edu/goto?url=http://link.springer.com/10.1007/978-3-030-63482-7">https://go.ohiolink.edu/goto?url=http://link.springer.com/10.1007/978-3-030-63482-7</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
