Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens.

By:

Arens, William F [author.]

Contributor(s):

Weigold, Michael F, 1958- [author.]

Material type: Text

TextPublisher: New York, NY : McGraw Hill LLC, [2024]Edition: Seventeenth editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781266077098
9781266854781

ISSN:

9781266077098

Subject(s):

Advertising

Additional physical formats: Print version:: Contemporary advertising and integrated marketing communicationsDDC classification:

659.1 WEI 2024 23/eng/20220914

LOC classification:

HF5821

Summary: "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	Symbiosis International University, Dubai	659.1 WEI 2024 (Browse shelf(Opens below))	1	Available	SIU01130
Book	Symbiosis International University, Dubai	659.1 WEI 2024 (Browse shelf(Opens below))	2	Available	SIU01131
Book	Symbiosis International University, Dubai	659.1 WEI 2024 (Browse shelf(Opens below))	3	Available	SIU01132
Book	Symbiosis International University, Dubai	659.1 WEI 2024 (Browse shelf(Opens below))	4	Available	SIU01133
Book	Symbiosis International University, Dubai	659.1 WEI 2024 (Browse shelf(Opens below))	5	Available	SIU01134

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Previous	659.1 MOR 2019 Advertising & IMC : principles & practice /	659.1 RIE 2000 Positioning: The Battle for Your Mind	659.1 TEL 2007 The Sage handbook of advertising /	659.1 WEI 2024 Contemporary advertising and integrated marketing communications /	659.1 WEI 2024 Contemporary advertising and integrated marketing communications /	659.1 WEI 2024 Contemporary advertising and integrated marketing communications /	659.1 WEI 2024 Contemporary advertising and integrated marketing communications /	Next

Includes index.

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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