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Contemporary advertising and integrated marketing communications /

Arens, William F.,

Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - 1 online resource

Includes index.

"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--

ISBN: 9781266077098 9781266854781

ISSN: 9781266077098

LCCN: 2022043411

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821

Dewey Class. No.: 659.1 WEI 2024

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