Weird ideas that work : how to build a creative company / Robert I. Sutton.

By:

Sutton, Robert I

Material type: Text

TextPublication details: New York : Free Press, 2007Edition: 1st Free Press trade pbk. edDescription: viii, 232 p. : ill. ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0743227883
9780743227889

Subject(s):

DDC classification:

650.009 SUT 2007

LOC classification:

HD53 .S883 2007

Summary: In Weird Ideas that Work Sutton draws on extensive research in behavioural psychology to explain how innovation can be fostered in hiring, managing and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like 'hire people who make you uncomfortable' and 'reward success and failure, but punish inaction', strike many managers as strange or even downright wrong. Yet Weird Ideas that Work shows how some of the best teams and companies use these and other counter-intuitive practices to crank out new ideas and it demonstrates that every company can reap sales and profits from such creativity.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	650.009 SUT 2007 (Browse shelf(Opens below))	Available		SIU00457

Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.

Includes bibliographical references (p. 207-223) and index.

In Weird Ideas that Work Sutton draws on extensive research in behavioural psychology to explain how innovation can be fostered in hiring, managing and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like 'hire people who make you uncomfortable' and 'reward success and failure, but punish inaction', strike many managers as strange or even downright wrong. Yet Weird Ideas that Work shows how some of the best teams and companies use these and other counter-intuitive practices to crank out new ideas and it demonstrates that every company can reap sales and profits from such creativity.

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