Weird ideas that work : how to build a creative company /
Sutton, Robert I.
Weird ideas that work : how to build a creative company / Robert I. Sutton. - 1st Free Press trade pbk. ed. - New York : Free Press, 2007 - viii, 232 p. : ill. ; 22 cm.
Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Includes bibliographical references (p. 207-223) and index.
In Weird Ideas that Work Sutton draws on extensive research in behavioural psychology to explain how innovation can be fostered in hiring, managing and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like 'hire people who make you uncomfortable' and 'reward success and failure, but punish inaction', strike many managers as strange or even downright wrong. Yet Weird Ideas that Work shows how some of the best teams and companies use these and other counter-intuitive practices to crank out new ideas and it demonstrates that every company can reap sales and profits from such creativity.
0743227883 9780743227889
Creative ability in business--Management.
Organizational change--Management.
HD53 / .S883 2007
650.009 SUT 2007
Weird ideas that work : how to build a creative company / Robert I. Sutton. - 1st Free Press trade pbk. ed. - New York : Free Press, 2007 - viii, 232 p. : ill. ; 22 cm.
Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Includes bibliographical references (p. 207-223) and index.
In Weird Ideas that Work Sutton draws on extensive research in behavioural psychology to explain how innovation can be fostered in hiring, managing and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like 'hire people who make you uncomfortable' and 'reward success and failure, but punish inaction', strike many managers as strange or even downright wrong. Yet Weird Ideas that Work shows how some of the best teams and companies use these and other counter-intuitive practices to crank out new ideas and it demonstrates that every company can reap sales and profits from such creativity.
0743227883 9780743227889
Creative ability in business--Management.
Organizational change--Management.
HD53 / .S883 2007
650.009 SUT 2007