The economics and financing of media companies / Robert G. Picard.
Material type:
TextPublication details: New York : Fordham University Press, 2011.Edition: 2nd edDescription: ix, 274 p. : ill. ; 23 cmISBN: - 9780823232567
- 0823232565
- 9780823232574
- 0823232573
- 338.473 PIC 2011
- P96.E25 P528 2011
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Symbiosis International University, Dubai | 338.473 PIC 2011 (Browse shelf(Opens below)) | Available | SIU00420 |
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| 338.47 HOS 2004 Media economics : applying economics to new and traditional media / | 338.47 JAC 2024 Media Economics: Theory and Practice | 338.473 DOY 2013 Understanding media economics / | 338.473 PIC 2011 The economics and financing of media companies / | 338.5 AHU 2022 Principles of Microeconomics | 338.5 COW 2018 Microeconomics : principles and analysis / | 338.5 JON 2019 Profits and sustainability : a history of green entrepreneurship / |
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
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