Amazon cover image
Image from Amazon.com

The economics and financing of media companies / Robert G. Picard.

By: Material type: TextTextPublication details: New York : Fordham University Press, 2011.Edition: 2nd edDescription: ix, 274 p. : ill. ; 23 cmISBN:
  • 9780823232567
  • 0823232565
  • 9780823232574
  • 0823232573
Subject(s): DDC classification:
  • 338.473 PIC 2011
LOC classification:
  • P96.E25 P528 2011
Contents:
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 338.473 PIC 2011 (Browse shelf(Opens below)) Available SIU00420

Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

There are no comments on this title.

to post a comment.
All Rights Reserved to Symbiosis International University, Dubai

Powered by Koha