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Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: 356 p. : ill. ; 23 cmISBN:
  • 0761930965 (pbk.)
  • 9780761930969
  • 0761930957 (cloth)
Subject(s): DDC classification:
  • 338.47 HOS 2004
LOC classification:
  • P96.E25 H67 2004
Contents:
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Symbiosis International University, Dubai 338.47 HOS 2004 (Browse shelf(Opens below)) Available SIU00274

Includes bibliographical references (p. 331-336) and index.

Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.

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