Media economics : applying economics to new and traditional media /
Hoskins, Colin.
Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn. - Thousand Oaks, Calif. : Sage Publications, c2004. - 356 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-336) and index.
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
0761930965 (pbk.) 9780761930969 0761930957 (cloth)
2004003252
Mass media--Economic aspects.
Media Economics
P96.E25 / H67 2004
338.47 HOS 2004
Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFadyen, Adam Finn. - Thousand Oaks, Calif. : Sage Publications, c2004. - 356 p. : ill. ; 23 cm.
Includes bibliographical references (p. 331-336) and index.
Introduction and overview -- Demand and supply -- Markets -- Consumer behaviour -- Production and cost -- Revenue, profit, risk, and managerial decisions -- Market structure, theory of the firm, and industrial organization -- Perfect competition and monopoly -- Monopolistic competition and oligopoly -- Pricing and market segmentation -- Advertising -- Labour markets -- Government intervention -- International trade.
0761930965 (pbk.) 9780761930969 0761930957 (cloth)
2004003252
Mass media--Economic aspects.
Media Economics
P96.E25 / H67 2004
338.47 HOS 2004