Understanding media : the extensions of man / Marshall McLuhan ; introduction by Lewis H. Lapham.

By:

McLuhan, Marshall, 1911-1980

Material type: Text

TextPublication details: Cambridge, Mass. : MIT Press, 1994.Edition: 1st MIT Press edDescription: xxiii, 365 p. ; 23 cmISBN:

0262631598 :

Subject(s):

DDC classification:

302.23 MCL 1994 20

LOC classification:

P90 .M26 1994

Summary: Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	302.23 MCL 1994 (Browse shelf(Opens below))	Available		SIU00451

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Includes bibliographical references (p. 361-365).

Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

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