Understanding media : (Record no. 38)

MARC details
000 -LEADER
fixed length control field 01663pam a2200301 a 4500
001 - CONTROL NUMBER
control field 4906919
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240822162807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940620s1994 mau b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94027722
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0262631598 :
Terms of availability $14.95
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .M26 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 MCL 1994
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McLuhan, Marshall.
Dates associated with a name 1911-1980.
245 10 - TITLE STATEMENT
Title Understanding media :
Remainder of title the extensions of man /
Statement of responsibility, etc. Marshall McLuhan ; introduction by Lewis H. Lapham.
250 ## - EDITION STATEMENT
Edition statement 1st MIT Press ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cambridge, Mass. :
Name of publisher, distributor, etc. MIT Press,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 365 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 361-365).
520 ## - SUMMARY, ETC.
Summary, etc. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.<br/>This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication and technology.
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Extensions of man.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis International University, Dubai Symbiosis International University, Dubai 30/04/2024   302.23 MCL 1994 SIU00451 30/04/2024 30/04/2024 Book
All Rights Reserved to Symbiosis International University, Dubai

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