The Media Economy

By:

Albarran, Alan B

Material type: Text

TextLanguage: English Publication details: T&F INDIA 2010 INDIADescription: 216 pages 6.25 x 0.5 x 9.5 inchesISBN:

9780367241605
9781138886087
9781138886094

Subject(s):

DDC classification:

338.47 ALB 2010

Contents:

Key features of this innovative text include: topics new to media economics texts, such as finance and investment, labor, and social aspects accessible discussion of complicated concepts and their application to media industries new directions for both theoretical and methodological areas. With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	338.47 ALB 2010 (Browse shelf(Opens below))	Available		SIU00432

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Previous	338.04 CAR 2021 Handbook of research on entrepreneurship, innovation, sustainability, and ICTs in the post-COVID-19 era /	338.04 KAR 2015 Innovation and entrepreneurship in the global economy : knowledge, technology and internationalization /	338.04 SAR 2023 Global entrepreneurship and innovation /	338.47 ALB 2010 The Media Economy	338.47 HOS 2004 Media economics : applying economics to new and traditional media /	338.47 JAC 2024 Media Economics: Theory and Practice	338.473 DOY 2013 Understanding media economics /	Next

Key features of this innovative text include:

topics new to media economics texts, such as finance and investment, labor, and social aspects
accessible discussion of complicated concepts and their application to media industries
new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.

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