The Media Economy
Albarran, Alan B.
The Media Economy - INDIA T&F INDIA 2010 - 216 pages 6.25 x 0.5 x 9.5 inches
Key features of this innovative text include:
topics new to media economics texts, such as finance and investment, labor, and social aspects
accessible discussion of complicated concepts and their application to media industries
new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
9780367241605 9781138886087 9781138886094
--Mass Media--Media Economy
338.47 ALB 2010
The Media Economy - INDIA T&F INDIA 2010 - 216 pages 6.25 x 0.5 x 9.5 inches
Key features of this innovative text include:
topics new to media economics texts, such as finance and investment, labor, and social aspects
accessible discussion of complicated concepts and their application to media industries
new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy.
9780367241605 9781138886087 9781138886094
--Mass Media--Media Economy
338.47 ALB 2010