Services Marketing : Text and Cases

By:

Jauhari, Vinnie

Material type: Text

TextLanguage: English Publication details: India Oxford University Press 2017Edition: 2nd Revised editionDescription: 604 pages 9.5 x 1 x 7.5 inchesISBN:

9780199456161

Subject(s):

DDC classification:

658.8 VIN 2017

Contents:

The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply. The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.8 VIN 2017 (Browse shelf(Opens below))	Available		SIU00348

The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply.

The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises.

There are no comments on this title.

to post a comment.