Services Marketing : (Record no. 364)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01049nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240822114759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240814s2017 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199456161 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 VIN 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jauhari, Vinnie. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Revised edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 604 pages |
| Dimensions | 9.5 x 1 x 7.5 inches |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply.<br/><br/>The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales and marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Services Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis International University, Dubai | Symbiosis International University, Dubai | 14/08/2024 | 658.8 VIN 2017 | SIU00348 | 14/08/2024 | 14/08/2024 | Book |