MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03893cam a2200577Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1085698159 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250822170713.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190218s2019 maua o 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC123377 |
| Source |
bnb |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC185321 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781631595950 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1631595954 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781631595943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1631595946 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1085698159 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
44A37F9C-BEE9-45BD-BD0A-3E52D67F46BE |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
YDX |
| Modifying agency |
TEFOD |
| -- |
N$T |
| -- |
TOH |
| -- |
OCLCF |
| -- |
IUP |
| -- |
NRC |
| -- |
OCLCQ |
| -- |
K6U |
| -- |
UKAHL |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
IAI |
| -- |
OCLCO |
| -- |
DGN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
AKL |
| Source |
bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 AIR 2019 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Airey, David, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Identity designed : |
| Remainder of title |
the definitive guide to visual branding / |
| Statement of responsibility, etc. |
David Airey |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
ID |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Beverly, MA : |
| Name of producer, publisher, distributor, manufacturer |
Rockport Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (287 pages) : |
| Other physical details |
illustrations (chiefly color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| -- |
Identity case studies. |
| -- |
Lantern (Primal roots) ; |
| -- |
Base (Ruhrtriennale) ; |
| -- |
Pharus (Rio cello) ; |
| -- |
OCD (ad age) ; |
| -- |
Rice creative (Rooster beers) ; |
| -- |
Foreign policy (Gallery & Co.) ; |
| -- |
Underline studio (art museum) ; |
| -- |
Fedoriv (Rezult) ; |
| -- |
Freytag Anderson (Fraher architects) ; |
| -- |
Bedow (Fable skateboards) -- |
| -- |
Robot food (vocation) ; |
| -- |
Together design (Pearson) ; |
| -- |
Believe in (grain) ; |
| -- |
Jack Renwick studio (Carpenters Wharf) ; |
| -- |
ico Design (Burst) ; |
| -- |
Lundgren+Lindqvist (Markus Form) -- |
| -- |
Thank you |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Identity (Philosophical concept) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423765 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
lcgft |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Airey, David, 1979- |
| Title |
Identity designed. |
| Place, publisher, and date of publication |
Beverly, MA : Rockport Publishers, 2019 |
| International Standard Book Number |
1631595946 |
| Record control number |
(DLC) 2020301031 |
| -- |
(OCoLC)1035445507 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
O'Reilly |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://learning.oreilly.com/library/view/~/9781631595950/?ar">https://learning.oreilly.com/library/view/~/9781631595950/?ar</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
