Identity designed : the definitive guide to visual branding /
Airey, David,
Identity designed : the definitive guide to visual branding / ID David Airey - 1 online resource (287 pages) : illustrations (chiefly color)
Includes index
Introduction -- Identity case studies. Lantern (Primal roots) ; Base (Ruhrtriennale) ; Pharus (Rio cello) ; OCD (ad age) ; Rice creative (Rooster beers) ; Foreign policy (Gallery & Co.) ; Underline studio (art museum) ; Fedoriv (Rezult) ; Freytag Anderson (Fraher architects) ; Bedow (Fable skateboards) -- Robot food (vocation) ; Together design (Pearson) ; Believe in (grain) ; Jack Renwick studio (Carpenters Wharf) ; ico Design (Burst) ; Lundgren+Lindqvist (Markus Form) -- Thank you
Available to OhioLINK libraries
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
9781631595950 1631595954
44A37F9C-BEE9-45BD-BD0A-3E52D67F46BE OverDrive, Inc. http://www.overdrive.com
GBC123377 bnb GBC185321 bnb
Branding (Marketing)
Identity (Philosophical concept)
Design
Electronic books
Electronic books
Case studies.
Case studies.
HF5415.1255
658.827 AIR 2019
Identity designed : the definitive guide to visual branding / ID David Airey - 1 online resource (287 pages) : illustrations (chiefly color)
Includes index
Introduction -- Identity case studies. Lantern (Primal roots) ; Base (Ruhrtriennale) ; Pharus (Rio cello) ; OCD (ad age) ; Rice creative (Rooster beers) ; Foreign policy (Gallery & Co.) ; Underline studio (art museum) ; Fedoriv (Rezult) ; Freytag Anderson (Fraher architects) ; Bedow (Fable skateboards) -- Robot food (vocation) ; Together design (Pearson) ; Believe in (grain) ; Jack Renwick studio (Carpenters Wharf) ; ico Design (Burst) ; Lundgren+Lindqvist (Markus Form) -- Thank you
Available to OhioLINK libraries
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
9781631595950 1631595954
44A37F9C-BEE9-45BD-BD0A-3E52D67F46BE OverDrive, Inc. http://www.overdrive.com
GBC123377 bnb GBC185321 bnb
Branding (Marketing)
Identity (Philosophical concept)
Design
Electronic books
Electronic books
Case studies.
Case studies.
HF5415.1255
658.827 AIR 2019