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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie.

Services Marketing: Integrating Customer Focus Across the Firm - 8th edition - United States McGraw-Hill Education 2023 - 7.9 x 0.9 x 9.9 inches

ISBN: 9781266287152

Subjects--Topical Terms:
Sales and marketing
Services Marketing
Customer Focus

Dewey Class. No.: 658.8 ZEI 2023

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