000			02236cam a2200337 a 4500
001			2616450
003			OSt
005			20240822155058.0
008			980708s1999 nyua 001 0 eng
010			_a 98035011
020			_a0471293148 (cloth : alk. paper)
020			_a9780471293149
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aNC1001.6 _b.B68 1999
082	0	0	_a741.6068 BOW 1999 _221
100	1		_aBowen, Linda Cooper.
245	1	4	_aThe graphic designer's guide to creative marketing : _bfinding & keeping your best clients / _cLinda Cooper Bowen.
260			_aNew York : _bJohn Wiley & Sons, _cc1999.
300			_axiv, 194 p. : _bcol. ill. ; _c24 cm.
500			_aIncludes index.
505			_athis book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
650		0	_aCommercial art _zUnited States _xMarketing.
650		0	_aCreative Marketing
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley041/98035011.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley032/98035011.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/98035011.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c93 _d93