000			02933cam a22004218i 4500
001			21294232
003			OSt
005			20240822154748.0
008			191107s2020 nyu bf 001 0 eng
010			_a 2019050303
020			_a9780367370138 _q(paperback)
020			_a9781138043145 _q(hardback)
020			_z9781315173290 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHM1221 _b.G57 2020
082	0	0	_a659.2 SRI 2020 _223
245	0	4	_aThe global public relations handbook : _btheory, research, and practice / _cedited by Krishnamurthy Sriramesh and Dejan Verčič.
250			_aThird edition.
263			_a2011
264		1	_aNew York, NY : _bRoutledge, _c2020.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- _cProvided by publisher.
650		0	_aPublic relations _vCross-cultural studies _vHandbooks, manuals, etc.
650		0	_aIntercultural communication _vHandbooks, manuals, etc.
700	1		_aSriramesh, Krishnamurthy.
700	1		_aVerčič, Dejan.
700	1		_aSriramesh, Krishnamurthy, _eeditor.
700	1		_aVerčič, Dejan, _eeditor.
776	0	8	_iOnline version: _tThe global public relations handbook _bThird edition. _dNew York, NY : Routledge, 2020. _z9781315173290 _w(DLC) 2019050304
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c84 _d84