000 01638cam a22003974a 4500
001 16805619
003 OSt
005 20250919213941.0
008 110602s2012 maua b 001 0 eng
010 _a 2011022624
020 _a9781422160596
_qalk. paper
020 _a1422160599
_qalk. paper
035 _a16805619
035 _a(OCoLC)701019415
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dCDX
_dDLC
042 _apcc
050 0 0 _aHD41
_b.P6776 2012
082 0 0 _a658.4012 MAG 2012
_223
100 1 _aMagretta, Joan,
_d1948-
245 1 0 _aUnderstanding Michael Porter :
_bthe essential guide to competition and strategy /
_cJoan Magretta.
260 _aBoston, Mass. :
_bHarvard Business Review Press,
_cc2012.
300 _ax, 236 p. :
_bill. ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aCompetition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
600 1 0 _aPorter, Michael E.,
_d1947-
650 0 _aCompetition.
650 0 _aStrategic planning.
650 0 _aManagement.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c767
_d767