| 000 | 01064nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250919162815.0 | ||
| 008 | 250919b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266090608 | ||
| 040 | _cSIU | ||
| 082 | _a659.1 BEL 2024 | ||
| 100 |
_aBelch, George E. _d2023 |
||
| 245 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective |
||
| 250 | _aThirteenth Edition | ||
| 260 |
_aNew York _bMcgraw Hill _c2023 |
||
| 300 |
_a864 pages _c10.91 x 1.26 x 8.5 inches |
||
| 505 | _aISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. | ||
| 650 | _aMarketing | ||
| 650 | _aAdvertising And Promotion | ||
| 650 | _aMarketing Communications | ||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c758 _d758 |
||