| 000 | 01204cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 14731703 | ||
| 003 | OSt | ||
| 005 | 20250918193223.0 | ||
| 008 | 070212s2007 caua bf 001 0 eng | ||
| 010 | _a 2007922745 | ||
| 020 |
_a9781412918862 _qcased |
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| 020 |
_a9781412918879 _qpbk. |
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| 035 | _a14731703 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5823 _b.S17 2007 |
| 082 | _a659.1 TEL 2007 | ||
| 245 | 0 | 4 |
_aThe Sage handbook of advertising / _cedited by Gerald J. Tellis, Tim Ambler. |
| 260 |
_aLos Angeles : _bSage Publications, _c2007. |
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| 300 |
_axvi, 491 p. : _bill. ; _c26 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 700 | 1 | _aAmbler, Tim. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy0803/2007922745.html |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _n0 |
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| 999 |
_c748 _d748 |
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